ALLBIDS Blog

Online Traffic Growth

Tuesday, 12 September 2017 | Muhammad Awais

According to a study by Roy Morgan, Australians spent $41.3 billion on online shopping last year. 4 people out of 10 buy products from ecommerce stores at least once a month. Currently, there are about 19.4 million mobile phone users in Australia, which accounts for a large proportion of the total population. In 2015, about 35% of ecommerce transactions were made on smartphones and 27% consumers buy products from mobile devices on a weekly basis.

ALLBIDS had a record month in August 2017. Over the past 15 years as an onlineauction house we have certainly experienced growth and now have well over 100,000 verified users nationally. What we really find interesting is monitoring the change in device preference when it comes to online shopping, what people are really interested in and pinpointing traffic increases to our website. As an online business, it is not an analysis we undertake quarterly or monthly, it is key information that we review daily.

In August, there was a strong increase in general traffic to our website. In part, this is due to the public supporting many charity and community events and fundraisers, where ALLBIDS was the primary fundraising platform. Some new registrations, viewed the charity auction, placed their bid and became aware during their of what a
dynamic marketplace the ALLBIDS website is and the variety of items that are on offer. Sales on their account verify this is the case.

Buyers and sellers who visit the ALLBIDS website see what a great place it is to not only pick up a bargain but also sell any unwanted and surplus assets. Our arts antiques and collectibles section is receiving unprecedented interest from all over the eastern States of Australia and we put this down to the unique offering that ALLBIDS website has and the expertise that we have in house with our antiques
and collectibles valuer and curators.

We are constantly developing and using new website technology to test the user experience of visitors to our website. It has been interesting to heat map our site and try to keep up with what the visitors to our website are looking for.

It’s certainly a fun business to be part of as we never know what will come in the door next. Our ALLBIDS car auctions section continues to be a strong performer for us and we consistently sell about 100 cars every month for our vendors. Anyone looking for a first car or a second car for the family, vehicles at ALLBIDS generally
sell under the $10,000 mark. This is our niche in the car auction market.

In 2017 we have sold over 32,500 lots for our vendors. Each month we average 51,000 visits to our site where people spend an average of 6 minutes viewing, well above the industry average. We are proud to give back, this year alone our platform has helped Charity and Community groups raise more than $300,000. So, if you are in the mood to shop or you have items you want to part with, keep ALLBIDS.com.au front of mind.